Deciding on a concept and a name

One of the biggest challenges on the beginning of the conference project was to clearly define the conference’s concept and the name. Both are intimately related and it took us a few rounds of voting, discussing and thinking to get to the right one.

The first step was deciding what aspect of digital media we wanted to approach. Just “Digital Media” was too broad and generic to attract the speakers and the audience. We needed to go a little more specific without limiting too much our possibilities. Tricky! Our first voting rounds where to define the areas we wanted to focus on. After a bit of confusing, the area of Urban Design/ Urban Spaces was chosen by the group as the area we wanted to focus on.

Our idea is that digital media is never restricted to computer screens. And today we are already surrounded by digital media elements on the streets, on public transportation, on e-Government initiatives, on supermarkets etc. It is almost impossible to go a day without it in an urban environment. And we believe that there is space to do much more, as well as finding more efficient ways of accomplishing daily tasks. Because we are also a multidisciplinary group, we are also interested in how digital art can change our perspectives and even routines in an urban space.

So, under the big umbrella of Digital Media Design in Urban Spaces, we will focus on 3 areas, which we are calling “conference layers”:

  • Informational data
  • Entertainment
  • Architecture

Within those layers we hope to capture our fellow student’s attention, as well as the attention of professionals in different areas. Based on that, the Design team worked on the name and polished the concept. Their result, after a few rounds of thinking in different directions, was this:


The name is derived from the word “venue” with the added meaning of the word “new” Ven”ew\, n. [F. venue, lit., an arrival, from venir, p. p. venu, venue, to come]. It means “an arrival” but its root word venue means, “the scene or locale of any action or event.”

- a place [for example, a concert venue or a convention venue]

Venew instead of venue because of the emphasis on “new”

The Venew Conference Identity is a project between Hochschule für Künste Bremen and University of Bremen. The concept behind the logo is to show the digital media activity, measuring it from social media Involvement of the people at a certain giving time in a selected urban space from Bremen city. Buildings have been chosen from the 14 districts of Bremen town in order to spatially create the shape which transforms itself according to the social data that updates periodically.



One of the most important lessons we learned from this rather long process of conceptualization is that it does take time. When you are dealing with a large group of people who need to agree on directions, aesthetic preferences and goals, it can be a real challenge. By just voting, you can end up on a situation in which everybody is unhappy with the results and then you have to start over. So time is of essence when planning for this, as you want to do it right and have a strong concept that can be easily communicated to people. This is the foundation for everything that comes after and should not be taken lightly.

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